Promoting Your Hotel, Bed & Breakfast and Villas on Instagram

10-19-16-ig-edgeMontserratian property owners who cater to visitors are missing out on a lot of potential clients by not utilising the social media platform Instagram. It isn’t enough to set up an account which you never log in to. With some strategy and time you can get the attention of your share of the more than 500 million people who now use the social media platform for fun and business.

As you aren’t looking to attract thousands to your property annually due to lack of capacity, with a focused plan you can find the types of customers who fit your property.

Property owners on Montserrat should consider starting an Instagram account because seeing is believing, to use a cliche. Instagram is all about the photos and with the wonderful properties and views on island, you’ve got a lot to show off. Instagram also gets much more engagement than Facebook when done right.

**A critical must have for Instagram is a smartphone. While you can view your Instagram account on a computer, you can only upload photos or video to the social app via your smartphone.

Hashtags

The power of Instagram comes alive when you use hashtags or as older folks would know it as the pound sign (#).

Placing a word after this symbol immediately makes it clickable and thereby searchable. You can find all of the other images which use the same hashtag. It becomes a filing system for the photos and finding people with a similar interest.

Using hashtags is vital to being able to help people find you and your property. Experts suggest using up to 30 hashtags in your related industry with each post. Also look for hashtags which have less than 500 thousands uses to increase the chances of people seeing your post. An easy fix is to create your hashtag list in a Note app then select and paste into the Instagram comment section right after you’ve written a short blurb about the image.

Who Do You Want to Find?

Identify before you begin who your ideal customers are. While Instagram is currently most popular with people under 35, there is a growing population of over 55 users online. Know who your audience is.

Maybe you prefer having married couples or families at your property, then you can list this as one of the hashtags you want to use. #couples #honeymooners #family.

Do you find that people who come to your property are there to recover from illness, write a book, paint, do nothing? Then find creative ways to speak to these people through your images and hashtags.

Where to Next?

Unlike Facebook, users can’t immediately click on a link which takes you to your website or booking engine. Which means it is your consistent visibility and ability to inspire action which causes them to take that extra step to go into your profile to click on your web link. In your profile is currently the only space for a clickable link.

As the island currently does not have a marketing strategy in place, it is necessary for every property owner to do their part to attract customers. It is important to create the attention and let people know you are ready to be their host.

Suggested Hashtags

We’ve compiled some suggested hashtags for your industry and the Caribbean, which may be of use to you as you manage your instagram account.

Hashtag your property name. For example: #tropicalmansionsuites #sunrisevillas

Hashtag your location on island. #woodlands

Hashtag what is in the image. #sky #goatwater

Then add hashtags relevant to your industry and the people you want as customers.

Some suggested hashtags for Realtors and hoteliers: #vacationenvy  #luxuryrealestate #realtor #luxurylifestyle #instagood #picoftheday #realestate #luxury #caribbean #luxurylife #view #luxuryhomes #wealth #motivation #money #network #business #businessmindset #vision #goals #success #followme #f4f #realtorlife #inspiration #multiplestreamsofincome #welcomehome #instahome #forsale #househunting #homeandgarden #gorgeoushome #architecture #architektur #design #architect #decor #interior #creative #designer #archi #instalover #villa #travelmontserrat #montserrat #islandlife #caribbeanlife #travelcaribbean  #caribbeantravel #travelgram #festival #carnival #beautifulpeople #gorgeous #ocean #beaches #beachlife #volcano #volcanoisland #islandhopping #wanderlust

Basic Instagram hashtags you can include one or two of.

  • #instagood
  • #instamood
  • #instadaily
  • #bestoftheday
  • #iphoneonly
  • #nofilter – For when you aren’t using an Instagram or other filter on your photo.
  • #igdaily
  • #instalove
  • #igaddict
  • #ig_caribbean

If all Montserratians on Instagram agreed to use some common hashtags it would increase the likelihood of them beginning to trend and increase in popularity.

Suggestions for all Instagram accounts regardless of industry.10-19-16-ig-directions

  • #ig_montserrat
  • #montserratlife
  • #664preneurs
  • #stratpreneurs
  • #stratlife
  • #monfest
  • #volcanoisland
  • #discovermni
  • #discovermontserrat
  • #visitmni
  • #visitmontserrat

Nerissa Golden is the Editor of Discover Montserrat and also a Media and Business Strategist. Get more understanding of marketing on social media with your copy of Like. Follow. Lead – Mastering Social Media for Small Business.

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