From Architecture to Artistry: Victor Lewis Talks Big Dreams with Discover MNI

NEW YORK – A concept. A series. A movement. Caribbean Dreamers Live is not your average musical showcase. It’s an experience. Spearheaded by Montserrat’s own Victor E. Lewis, this event is a dynamic extension of the Caribbean Dreamers series- a documentary style narrative that highlights Caribbean artists on the rise.

Victor Lewis, CEO of VICRAE Management and Producer of the Caribbean Dreamers Live.
Victor Lewis, CEO of VICRAE Management and Producer of the Caribbean Dreamers Live.

On May 12, the stars will truly align to include an artist roster like no other, with appearances by Ky-Mani Marley and Jadine, the Soca Deva, to name a few.  From Jamaica to Anguilla, to Montserrat, to St. Croix, Victor Lewis has recruited the cream of the crop when it comes to island artistry.

In a short interview with Discover Montserrat, Lewis shared his perspective on Caribbean music and entertainment today.
With a keen eye for international talent, he believes that there is potential for rising Caribbean acts; however, being a Soca or Reggae artist just isn’t enough.

“Your music must personify the cultural influences of our changing society. Your persona requires global appeal that can shatter ethnic boundaries,” Lewis shared.
As for those rising dreamers out there, Lewis acknowledged that talent is “a dime a dozen.” With that said, he also encourages artists to make organization and presentation a main priority when seeking international visibility. Lewis stressed the importance of “identifying your brand” in order to differentiate your position in this crowded musical landscape. “A true presence can only be attained through strategic and organized efforts,” he added.
When it comes to his own dreams, Lewis made a few pit stops along his journey to the entertainment business. As a budding architectural student, he unearthed a passion for all things music and entertainment. Leading with the saying the “best job you can ever get is a hobby,” Lewis delved straight into the business of musical artistry. With an innate passion for creation and a long time love for music, he brought his dream to life establishing VICRAE, a Caribbean-centric, multiplatform empire to include artist management, publishing and media production.
In the days leading up to the Caribbean Dreamers event, Lewis imparts these words of encouragement, “be persistent with your dream.” With a few more projects up his sleeve, Lewis is one who wholeheartedly practices his teaching. To stay tuned in to his upcoming
event and ventures, visit http://caribbeanonetv.com/.

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