As part of its global efforts to work with governments and tourism agencies to support responsible travel and local economic growth, Airbnb announced on Wednesday, its partnership with the Caribbean Tourism Organization (CTO) to promote its member countries across Airbnb’s vast global community. This collaboration is designed to amplify the Caribbean’s recovery from the impacts of the Covid-19 pandemic by promoting safe, responsible travel to the region.
As part of this partnership, Airbnb is launching a marketing campaign that includes the rollout of a series of email newsletters and a landing page highlighting the CTO’s member countries and their respective protocols for safe travel during this time. Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.
The promotional landing page for this partnership will be unique to others worldwide. It will integrate 18 countries from the English, French and Dutch Caribbean, promote homes in each destination, and links to each country’s website.
Cherise Aymer, Market Development Officer for the Montserrat Tourism Division said “we provided imagery and information to CTO which are featured on the Montserrat designated landing page. It’s a good opportunity for the island to be promoted to the Airbnb client base in North East US region through the adverts and e-newsletters which will be disseminated in support of the campaign.”
Montserrat has 74 accommodations listings on Airbnb which range from $49 to $200 US per night.
“With the Caribbean continuing to re-open, we’re helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do,” stated Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean. “We’re also excited to promote the important economic impact driven by hosting on Airbnb.”
This partnership is one of the many initiatives in the CTO’s ongoing programme to help its members rebuild tourism in their destinations. “The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time,” shared Neil Walters, Acting Secretary-General of the CTO.
This partnership joins previously announced collaborations with organizations, including the Tourism KwaZulu-Natal (South Africa), the National Parks Foundation and Bermuda Tourism Authority.
Airbnb was born in 2008 when two Hosts welcomed three guests to their San Francisco home, and has since grown to 4 million Hosts who have welcomed over 800 million guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way.
About the Caribbean Tourism Organization (CTO)
The Caribbean Tourism Organization (CTO), which is headquartered in Barbados, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean. For more information on the Caribbean Tourism Organization, please visit www.OneCaribbean.org and follow CTO on Facebook, Twitter, Instagram and LinkedIn to be part of the conversation.